Branding is very important to a business and can literally make or break it. When you think of some of the most established businesses you will automatically think or their branding, logo, strap lines, colour ways etc.

Most of the time, consumers don’t typically notice branding changes, unless they’re serious makeovers. Often most branding changes are subtle transformations, but don’t be fooled in to thinking that they are not worth while doing. A simple matter of changing your font or the colours you use can be a marker of your company’s commitment to evolution and upward growth.

So why would you want to rebrand? Some companies are not happy with how their brand is being perceived and want to change this. Although changing just a logo will not instantly solve all your problems, giving your business a make over and telling the public that you have changed (in a number of ways) is not a bad thing.

If you decide that you want to make your product more of a global brand then you may find your current branding too restrictive and therefore need to change it in order to grow.