What is lead generation?

Lead generation is a way of encouraging people to contact you or being given information to contact a person or another business because they have signified that they have an interest in your products or services. There is a number of ways in which you can generate leads, some companies…

Advertising your business offline

Advertising can be done in a number of ways and often people only focus on one area such as online or offline. Although more and more people are using the internet and social media sites to find services and products they want there are also a number of people that…

Is your brand under threat?

Branding is essential to helping your business grow and be successful. Many brands take a number of years to build up a reputation and often this is done through highly targeted PR work. This can be done through a number of different channels such as social media marketing, TV/Radio campaigns,…

What to do if your brand rep is suffering?

As a business owner you should be aware of the importance your how your brand is perceived. If your brand builds up a bad reputation then you will often notice a very quick knock on effect on your enquiries and sales. With the likes of social media and review sites…

What does your branding say about your business?

A brand is a very important part of building up a business. You need to think carefully about what your brand is and how you can promote it. A brand is made up of a number of things, from visual such as your premises, your logo and uniforms down to…